How to Make Money on Facebook as a Nigerian
Facebook is one of the largest social media platforms in the world, with millions of active users in Nigeria. While many people use it for fun, entertainment, and social networking, others have turned it into a source of income. If you’re a Nigerian looking to make money on Facebook, this guide will show you different ways to monetize the platform effectively.

Facebook Monetization Eligibility
Before you can start making money on Facebook, you need to understand the platform’s monetization policies. Facebook offers several ways to earn, but you must meet certain criteria:
- Follow Facebook’s Community Standards – Avoid violating Facebook’s rules to prevent restrictions or bans.
- Comply with Partner Monetization Policies – Your content must be original and not violate copyright policies.
- Meet the Eligibility Requirements – Some monetization features require a certain number of followers, engagement, or video views.
To check if you’re eligible for monetization, visit the Facebook Creator Studio and navigate to the Monetization tab.
Ways to Make Money on Facebook in Nigeria
Here are some of the best ways Nigerians can earn money on Facebook:
a) Facebook In-Stream Ads (For Video Creators)
If you create engaging video content, you can monetize your videos with in-stream ads. Facebook will insert short ads in your videos, and you get paid based on the number of views and ad engagement.
Requirements:
- At least 10,000 followers
- At least 600,000 total minutes viewed in the last 60 days
- Videos must be at least 3 minutes long
How to Get Started:
- Create a Facebook Page and consistently post high-quality videos.
- Grow your page to meet the eligibility criteria.
- Apply for Facebook In-Stream Ads in Creator Studio.
- Start earning revenue from video ads.
b) Facebook Stars (For Content Creators and Live Streamers)
Facebook Stars allow your audience to support you financially during live videos and gaming streams. Fans can purchase Stars and send them to you while watching your content.
How to Get Started:
- Enable Facebook Stars in Monetization Settings.
- Go live on Facebook and engage your audience.
- Encourage viewers to send you Stars.
- Redeem your earnings once you reach the payout threshold.
This method is ideal for musicians, comedians, educators, and gamers who frequently go live.
c) Facebook Reels Monetization
Facebook now allows creators to monetize Reels (short-form videos) through ads and bonuses. Nigerians can make money from Reels through ad revenue sharing and direct bonuses from Facebook.
How to Get Started:
- Create and upload engaging Facebook Reels.
- Increase engagement (likes, shares, and comments).
- Apply for Reels Play Bonus Program (if available in Nigeria).
- Earn money based on views and engagement.
d) Affiliate Marketing on Facebook
Affiliate marketing is a great way to earn passive income by promoting other people’s products. You earn a commission for every sale made through your referral link.
Steps to Make Money with Affiliate Marketing:
- Sign up for an affiliate program (e.g., Jumia Affiliate, Konga Affiliate, Amazon Associates, ClickBank, etc.).
- Get your unique affiliate link.
- Promote the product using Facebook posts, videos, or ads.
- Earn a commission whenever someone buys through your link.
Best Niches for Affiliate Marketing in Nigeria:
- Tech & Gadgets
- Fashion & Beauty
- Health & Wellness
- Online Courses & E-books
- Travelling
e) Selling Products on Facebook Marketplace
Facebook Marketplace is a free platform where you can sell physical products directly to people in your area. It’s a great option for small business owners, entrepreneurs, and side hustlers.
How to Sell on Facebook Marketplace:
- Go to Facebook Marketplace on your Facebook app.
- Click Create a new listing and upload photos of your product.
- Set a price, description, and location.
- Respond to potential buyers and complete transactions.
You can sell clothes, gadgets, furniture, food items, beauty products, and even cars on Facebook Marketplace.
f) Dropshipping Business on Facebook
Dropshipping is a business model where you sell products without keeping inventory. You only purchase items when customers place an order, and a supplier ships them directly to the buyer.
How to Start a Dropshipping Business on Facebook:
- Find a reliable dropshipping supplier (e.g., AliExpress, CJ Dropshipping).
- Create a Facebook Page and set up a Facebook Shop.
- List the products and promote them through Facebook ads.
- When someone places an order, purchase the product from the supplier and have it shipped to the buyer.
This is a great business model for Nigerians who want to start an online store with little capital.
g) Facebook Paid Groups and Subscriptions
If you have valuable knowledge to share, you can create a paid membership group where people subscribe to access exclusive content.
How to Start a Paid Facebook Group:
- Create a private Facebook Group based on a niche.
- Offer exclusive content, training, or mentorship.
- Charge a membership fee via bank transfer or Paystack.
- Grow the group and provide consistent value.
Best Topics for Paid Groups:
- Business & Entrepreneurship
- Digital Marketing
- Forex & Crypto Trading
- Personal Development
- Fitness & Weight Loss
h) Sponsored Posts and Brand Collaborations
If you have a large following, brands may pay you to promote their products. This is common among influencers, bloggers, and public figures.
How to Get Sponsored Posts:
- Build a strong and engaged audience.
- Post valuable and niche-focused content.
- Contact brands for partnerships or wait for them to reach out.
- Get paid to promote their products on your page.
You can earn ₦50,000 – ₦500,000 per sponsored post, depending on your audience size.
i) Facebook Ads Management for Businesses
Many Nigerian businesses struggle with Facebook advertising. If you’re skilled in Facebook Ads, you can offer ad management services and charge businesses for running ads.
How to Start:
- Learn Facebook Ads through online courses.
- Offer free trials to small businesses.
- Get testimonials and start charging for services.
- Scale by managing multiple clients.
This is a highly profitable skill, with ad managers charging ₦50,000 – ₦500,000 per campaign.
3. Tips to Succeed on Facebook as a Nigerian
- Be Consistent – Post regularly to keep your audience engaged.
- Stay Authentic – Build trust by being real and relatable.
- Engage Your Audience – Respond to comments and messages.
- Use High-Quality Content – Invest in good videos, images, and designs.
- Leverage Facebook Ads – Use ads to boost your posts and reach a larger audience.
- Keep Learning – Follow trends and adapt to Facebook’s new features.
Facebook is a goldmine for Nigerians looking to make money online. Whether you’re a content creator, entrepreneur, influencer, or digital marketer, there are multiple ways to earn. The key is to find the best strategy that works for you, stay consistent, and deliver value to your audience.
Now that you know how to make money on Facebook, which method will you try first? Let me know in the comments!
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